I came across this interesting piece of news from Glamour.com about a Ramadan-themed Minx collection!
For those of you not from the Middle East, Ramadan is the holy month where Muslims abstain from drinking and eating during the hours between sunrise and sunset. This month is intended to teach Muslims about spirituality and charity and the end of the month is marked by the celebratory week of Eid.
Minx on the other hand are foil-like manicures that are done exclusively in salons. They come in a variety of finishes but they are most known for the metallic finishes made famous by Beyonce.
It’s rather interesting that a California-based company like Minx has come out with a religious-themed collection. I don’t know how Ramadan manicures fit with Islamic ideals but I’m sure the popularity of Minx nail art in the region has something do with this.
So what do you think? Is this filling a niche or an unnecessary gimmick?
Photos courtesy: Glamour.com